Why do we prefer some photos over others? There are many reasons, but color saturation is an element that can radically change the mood of an image, and greatly affect whether someone likes an image or not.
Saturation is the intensity of a color. You can think of a sponge that’s been saturated with water.
This top image of the bright yellow sunflower is an example of a highly saturated yellow, while the bottom image is completely desaturated of color.
Some people will prefer bold, saturated colors, while others prefer softer, more desaturated colors. Saturated colors exude youth, energy, and boldness, while softer or desaturated colors denote calm, peacefulness, and innocence.
The colors in this image have been desaturated in order to evoke a soft feeling.